takeaway pdfs
Managing Intellectual Property – A Total Solution
(99KB)
Maximizing Profitability When Consumers Control Content
(131KB)
video case studies
INNOVATION DELIVERS
A portrayal of SAP Business All-in-One by a selection of our customers.
carl.adams@ciber.com
Carl Adams
CIBER UK Marketing
SAP Newspaper & Magazine Publishers
Dwindling circulation figures, rising costs and competition from other channels characterise the newspaper market. There is limited capacity for new magazines, while new media and changing consumer habits are fragmenting the market. Consequently, gaining the loyalty of your customers and increasing your company’s attractiveness are crucial. Whether you sell advertisements or offer print products, online content and services, CIBER’s All-in-One solutions are designed specifically for your individual business scenarios. Built upon modules, our solutions enable you to choose the elements you need and implement them quickly, providing the foundation for a rapid return on investment.
CIBER’s SAP solutions for Newspapers & Magazine Publishers offer the following benefits:
- Earn greater revenues by improving customer acquisition and retention. Our solutions offer comprehensive marketing functions from campaign planning to campaign analysis, integrated with SAP’s advertising and product sales solution
- Strengthen the customer orientation of your advertising and circulation sales by implementing flexible product data management for various titles and media; pricing, contract and order management; and online self-service functions
- Optimise customer service and how your company co-operates with business partners by using the various technologies and communications channels (e.g. telephone and Internet)
- Reduce spending in advertising and product sales by introducing standardised processes and full integration with technical systems, accounting and payroll
- Cut costs by improving the quality of data and synchronising master data in various systems
- Make well-founded decisions by drawing upon up-to-date, company-wide information obtained from sophisticated business intelligence
- Raise your employees’ productivity by giving them role-based access to all relevant applications and information
