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Discover More About Microsoft Dynamics CRM 4.0
Half Day Seminar
26 November 2008, CIBER UK, London, W1
Agenda  Book Your Place
We invite you to join us at a forthcoming seminar to take a deeper look at how organisations like yours are harnessing the powerful customer relationship management capabilities within Microsoft Dynamics CRM 4.0.
Our aim is to demonstrate how marketing, sales, customer services functions and indeed all employees that touch customers, can benefit from the automation of day to day tasks using Microsoft Dynamics CRM 4.0.
Using illustrative examples from handling an initial enquiry, managing a marketing campaign, through to opportunity management and customer services management, we will explore the reasons why Microsoft Dynamics CRM 4.0 implementations achieves reliable user adoption, by working the way you do, using familiar applications used every day.
We will examine how Microsoft Dynamics CRM 4.0 can save users time and effort, support the delivery of impactful marketing campaigns and consistent communications, increase sales force capability, improve customer satisfaction whilst maximising client retention.
Who Should Attend and Why?
How can I better manage the quality, consistency and security of my customer and prospect data?
My customer information is in multiple disparate systems, how can I achieve a complete and consistent customer view across the business?
How can I select my target audience more easily, manage campaigns better and launch campaigns quickly?
Can I measure marketing effectiveness more easily?
Is my lead tracking and opportunity management processes as effective as they can be?
How can I maximise upselling, cross selling opportunities and at the same time avoid embarrassing losses?
How accurate is the pipeline detail and how can I analyse KPIs in detail with current information?
Can my qualification processes be more consistently deployed?
How can I ensure that all customer complaints are visible to appropriate employees quickly and handled effectively?
If a number of these questions strike a chord with you or have been raised within your organisation, then this event will be relevant to you. We will take you through a tour of some key elements of Microsoft Dynamics CRM 4.0, enabling you to see its scope in supporting or solving the business problems mentioned above.
We will focus on showing you the business benefit potential of Microsoft Dynamics CRM 4.0, by using appropriate illustrations and case study examples. We encourage sales, marketing and customer services managers and directors to attend as well as heads of IT, so attendance with at least one of your colleagues is highly recommended.
If you are interested in the nature of this event, but the timing or location is inappropriate, then please register your interest with us via the booking form, by selecting the option "I am unable to attend but would be interested in future events" or contact us directly.
Agenda
9.30 am |
Tea/Coffee on Arrival |
10.00 am |
Introducing Microsoft Dynamics CRM 4.0
• The benefits of a familiar interface –working the way you already do
• A single view of the customer relationship and all associated business data
• Effective collaboration with colleagues, partners and customers
• Easy integration with other Microsoft applications from Outlook to Excel
• Integration with business data from other systems
• Introduction to the value benefits of Microsoft Dynamics CRM 4.0 with
customer case study examples |
11.00 am |
Marketing & Campaign Management
• Segmenting, targeting and managing marketing campaigns
• Integrating e-marketing communications |
11.20 am |
Tea/Coffee Break |
11.45 am |
Sales Force Automation
• Sales opportunity management and pipeline management
• Account Management
• Forecasting & Sales Analytics
Managing and Delivering Good Customer Service
Handling Customer Complaints
Analysis & Reporting
Publishing CRM Information in Microsoft SharePoint |
12.30 pm |
Building a Business Case for Microsoft Dynamics CRM 4.0
• CIBER’s Microsoft Stack “Competencies”
• Implementation Options with CIBER UK
• Questions and Answers |
1.00 pm |
Buffet Lunch and Close |
Book Your Place
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For more information about this event, please
contact:
Phil Crothers
0870 000 0204
phil.crothers@ciber.com |
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